Serve The Whole Fish For Good Luck. Especially on Chinese New Year, Thai Sonkran, or even western new year’s day. The Chinese word for fish sounds like the word for abundance. The head and the tail represents the beginning to end of the year. Here’s a fine example from SSB Coffee in Jomtien Beach, whole fried snapper with sweet and sour tomato sauce. Under $5. #thaifood #thailife #jomtienpattaya #foodphotography #cheapeats